Digital Marketing Fundamentals

Digital marketing is all about using online platforms and digital tools to promote products, services, or brands. It covers a range of strategies, including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing, and data analytics, all aimed at reaching the right audience. This beginner-friendly course will guide you through the key concepts and strategies, helping you build a solid foundation in digital marketing.

What Students will learn?

• Understand the basics of digital marketing and its importance in today’s business world.
• Learn how search engines work and apply SEO techniques to improve website rankings.
• Explore paid advertising strategies through Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns.
• Utilize social media platforms like Facebook, Instagram, LinkedIn, and Twitter for marketing and engagement.
• Develop effective content marketing and email marketing strategies to attract and retain customers.